Social Media Optimization and its importance in 2017

All we know search engine optimization (SEO) it the best way to get organic visitors and increase revenue. But do you know the importance of Social Media Optimization (SMO) and how can you make the most out of it?

Social Media Optimization (SMO) is very important because it enhances the company’s online reputation, increases awareness, strengthens brands, generates leads, and boost sales. By optimizing posts for your various social audiences and by building a community of committed followers, you will create a strong social media presence that will both drive traffic to your site and bolsters your fans’ enthusiasm for your brand.

social media optimization

Social Media Optimization Extends the Reach:

Social media optimization offers the chance to reach out to the niche viewers. With accessibility through mobile, video and audio, it allows you to position the brand to your customers on their own terms and your customers get the chance to get in touch with you anywhere, everywhere.

Enhances Search Engine Ranking:

Social media optimization also helps to improve a website’s search engine ranking. SMO has gained prominence among marketers as search engines like Google+, have started acquiring data from social media channels and showing them in the search results.

To make the advantage of social media optimization, businesses need to preserve their content relevant as well as shareable. The more the content is shared, the better might possibly be its rankings in search engines. This will initiate a strong social media presence as well as drive traffic to the website.

Advances brand loyalty:

A diplomatic and open minded social media plan might prove rounded in morphing customers into staying brand loyal. Organizations should take advantages of the social media when it arises to connect among their watchers. And According to a statement distributed by Texas Tech University, brands who connect to social media channels get the opportunity to have immense support from their clients.

Terrestrial Targeting:

A successful Search Marketing Optimization campaign can generate hundreds of leads. It gives high conversion rate also. It offers a great opportunity to trader’s to concentrate on customers of a distinct geographical location with distinct concern. This method displays location and interest-based significant results.  Google Places, Foursquare, Yelp, and Yahoo! Nearly all of the decisions on these personalized SE come from the suggestions on social media.

Grows ability to respond to obstacles rapidly:

If you’re facing a problem with your product or service, you want to know about it right away. With the response you get in the way of social media marketing, you can easily sort out all the p problems and you can take immediate measures to overcome them. You can easily find if consumers appreciate companies that respond to customer complaints.


Here are 10 best social media optimization platforms with their daily traffic details


Social Media Platforms Daily unique Visitors
Facebook 334,877,786
YouTube 93,391,856
Twitter 17,715,228
Instagram 15,469,342
Vk 14,032,911
LinkedIn 8,832,530
Reddit 7,022,206
Pinterest 4,769,544
Tumblr 3,553,892 985,732
Flickr 667,253
Vine 99,852


This report was taken on 3.28.2017 by siteworthtraffic.

From the report above, you can see the number of daily users on these social media and hence their traffic generation power. You can easily get your targeted users from these social media platforms by writing engaging and helpful contents. Using these social media platforms you can promote your brand. As these are user generated media so you have the maximum probability of getting the right audiences for your business. Pages, groups, video channel, pin boards, followers, places and many more social media optimization tricks you can use on these social media platforms.

2 thoughts on “Social Media Optimization and its importance in 2017”

  1. Jeremy Briggs

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